CIRAD launches Cirad’Innov®

Institutional news 17 September 2020
CIRAD has launched a new brand, Cirad’Innov®, to promote its work to businesses, professional federations, NGOs, territorial authorities and public agencies, among others. With this brand, the organization hopes to boost the visibility and clarity of its expertise, solutions, appraisals and training courses, to foster partnerships with the socioeconomic players it is keen to work with to ensure sustainable development.
CIRAD launches Cirad’Innov® © CIRAD
CIRAD launches Cirad’Innov® © CIRAD

© CIRAD

While CIRAD is increasingly involved in major research and development projects in collaboration with public donors, it has not lost sight of the need to work with players from every sector of society. In particular, it is keen to forge links with a certain type of beneficiary and user of its research outputs: businesses. The aim is to ensure the co-development, adaptation and large-scale application of the results of its research.

Such partners are an integral part of research operations. They help to identify requirements, and to implement and disseminate innovative technical solutions to their target beneficiaries: crop and livestock farmers, and civil society as a whole.

Cirad’Innov® is therefore aimed at any stakeholders likely to make direct use of what CIRAD has to offer: start-ups, SMEs and large corporations, professional federations, NGOs, territorial authorities and public agencies.

The decision to launch a dedicated offering and brand stems from CIRAD's strong, pragmatic historical grounding in socioeconomic reality. For some 80 years now, the organization has been working with private players, with some 200 expatriate researchers placed within networks and on the ground. It has forged strong links with the private sector: 260 partners, 20 framework agreements, and 70 new contracts per year. Its operations are supported by the Private Partnerships and Innovation Transfer and Development arm of its Research Impact and Marketing Service, a Value Chains Office, and its ten regional offices overseas.

To boost its proximity with the private sector still further, Cirad’Innov® will notably be communicating via social media.

Three LinkedIn accounts will initially promote CIRAD's offer in three main sectors of activity: Food and agrifood technology, Sustainable agriculture, and Livestock production and animal health. A fourth will be launched shortly, covering biodiversity and natural resources.